What is

OTT Video Marketing?

OTT Marketing stands for “Over The Top Marketing” and refers to the delivery of ads through online video streaming platforms. The ads consist of short videos that run before, during, or after a video.

OTT can also deliver ads on CTV (Connected TV) a device that connects television to support video content streaming. Some of the types of CTV platforms include Amazon Fire Stick, Roku, Apple TV, Playstation and many more. OTT and CTV marketing runs video ad interruptions, banner ads and sponsored content using streaming video.

The difference between this technology, and linear television advertising is that in the past television was controlled by the networks and the businesses that advertised on them. Over The Top marketing allows small businesses to bypass these large conglomerates which normally controlled the media and content distribution across major markets and regions. Access to these powerful tools level the playing field and allow SMB’s to reach their target audience more effectively and increase their bottom line

Why Should

You Choose OTT Marketing?

Cross Channel Marketing – Similar to programmatic ads, OTT

allows businesses to reach segments of their target audience across multiple channels such as email, social media, and paid search.

Large Market Growth Potential

According to Allied Market Research, the OTT market was worth nearly $122 billion in 2019 and will grow to $1 trillion by 2027.

OTT Marketing Minimizes Waste.

Running linear ads 24/7 on TV and social media isn’t the most effective use of your time or money. OTT ads are delivered digitally, so they can utilize the same audience targeting as other programmatic campaigns. Businesses can layer their targeting strategy to include interests, behaviors, location and even create custom audiences, that only deliver the content when viewer’s match designated search parameters. The ad then appears in full-screen and in a highly viewable format, where the ads cannot be skipped. This ultimately reduces the chance of your impressions being wasted.

Measuring OTT Can Help You Increase Brand Awareness

Reaching target audiences at scale is the key to creating brand awareness. Today video consumption is fragmented. You need tools that will help you measure the total reach, incremental reach, and unique reach of your OTT marketing campaign.

Speak Local Digital Genius Marketing Expert.

To learn more about OTT Marketing and discuss if this is the right choice for your business.

Call Today!