OTT Video Marketing?
OTT can also deliver ads on CTV (Connected TV) a device that connects television to support video content streaming. Some of the types of CTV platforms include Amazon Fire Stick, Roku, Apple TV, Playstation and many more. OTT and CTV marketing runs video ad interruptions, banner ads and sponsored content using streaming video.
You Choose OTT Marketing?
Cross Channel Marketing – Similar to programmatic ads, OTT
OTT Marketing Minimizes Waste.
Running linear ads 24/7 on TV and social media isn’t the most effective use of your time or money. OTT ads are delivered digitally, so they can utilize the same audience targeting as other programmatic campaigns. Businesses can layer their targeting strategy to include interests, behaviors, location and even create custom audiences, that only deliver the content when viewer’s match designated search parameters. The ad then appears in full-screen and in a highly viewable format, where the ads cannot be skipped. This ultimately reduces the chance of your impressions being wasted.
Measuring OTT Can Help You Increase Brand Awareness
Reaching target audiences at scale is the key to creating brand awareness. Today video consumption is fragmented. You need tools that will help you measure the total reach, incremental reach, and unique reach of your OTT marketing campaign.