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The Importance of Local SEO for Businesses:
Be Found, Get Chosen, and Grow Your Business
Google My Business Ranking Factors
Local Search Results
Google Local Pack
Also known as the Google Map Pack or the Google 3 Pack, these map results appear at the top of a SERP and shows three relevant businesses within the searcher’s proximity. Studies vary, but the Google Local Pack drives 15 – 30% of clicks from a SERP when you exclude searches that result in zero clicks.
Unlock the Power of Local SEO:
Increase Your Online Visibility and Attract More Local Customers
Attract more local customers: By optimizing your website for local search queries, you can attract more customers in your local area. This is especially important for businesses that rely on local customers, such as brick-and-mortar stores, service-based businesses, and restaurants.
Improve online visibility: Local SEO can also improve your online visibility in your target market. By ranking higher in local search results, you can reach more potential customers and increase your brand awareness.
Build local backlinks and citations: Local SEO involves building local backlinks and citations to your website. Backlinks are links from other websites to your site, while citations are mentions of your business name, address, and phone number (NAP) on other websites. By building these local signals, you can improve your website’s authority and credibility.
Create local content: Creating local content that is relevant to your target audience can also help with Local SEO. By providing valuable information about your local area, you can attract more visitors to your website and improve your search engine rankings.